Unsurprising that at this time of year there has been a huge backlash against the gendered toy industry. Both sides seem to have been sharpening their knives.
There was the furore over Hamleys toy shop's decision to change the way it divided its stock into boys' toys and girls' toys after pressure from one particular feminist blogger:
http://delilah-mj.blogspot.com/2011/10/hamleys-toy-shop-promotes-gender.html
Then the outraged-right jumped on the band wagon:
http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8952627/Toy-signs-changed-after-Hamleys-accused-of-sexism.html
http://blogs.telegraph.co.uk/news/tobyyoung/100124017/hamleys-sexism-theres-no-point-pretending-kids-are-gender-neutral/
The second article above is written by Toby Young, co-founder of Britain's first free school (really, how much more convincing do you need that free schools are an awful and dangerous idea?).
The established feminist blogosphere has been chipping away dutifully at all sorts of dreadful gender bias in toy ads and toys. Some have been mourning LEGO's early 80s approach to gender as demonstrated in the ads below:
Anger against LEGO's new line of "feminised" product and marketing has reached something of a crescendo with feminists blanket commenting LEGO's facebook page and setting up an online petition:
https://www.facebook.com/LEGOGROUP?sk=wall
http://www.change.org/petitions/tell-lego-to-stop-selling-out-girls
The f-word website is full of heartfelt posts from desperate feminist parents regarding gendered toys:
http://www.thefword.org.uk/blog/2011/12/all_i_want_for
Anita from
Feminist Frequency had lots to say about this last year:
http://www.youtube.com/watch?v=rZn_lJoN6PI
And the
Pinkstinks campaign has been gathering a fair amount of attention via facebook and other media: the women from Pinkstinks have made appearances on Loose Women, Daybreak and various local radio stations in the last couple of months.
The Guardian has been giving feminist voices a real hearing recently - whether it be the "pornification" debate:
http://www.guardian.co.uk/commentisfree/2011/dec/01/feminists-pornification-of-women
or the first ever "Muff March" organised by
UK Feminista to highlight the issues surrounding cosmetic "designer vagina" surgery:
http://www.guardian.co.uk/commentisfree/2011/dec/09/muff-march-against-pornified-culture
So, are we in the midst of a new wave of feminist activism? Against the pornification of young girls and women in general? Against limiting gender stereotypes in adverts and toy shops? Against the absence of women characters in mainstream film? Against the lack of women in positions of power and visibility in our news media? Against pressure on women to opt for dangerous cosmetic surgery in search of the "designer vagina"?
Let's hope so, eh?